Rebranding is the process of changing the image or corporate identity of a company, product or service.
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This typically involves altering elements such as:the name, logo, design, message, and overall brandstrategy to create a new perception in the minds ofconsumers and stakeholders.The rebrand can be carried out for several re”ons,including attracting new customers, adapting’ tomarket changes and differentiating from thecompetition and of course the creation of BRANDwithin the market.
CASE STUDY
MERRYS BEACH WATAMU
- Logo
- Menu
Merys Beach Watamu is not just another beach bar, it is a haven ofrelaxation and good vibes like no other.The beachfrontestablishment offers a unique combination oftranquillity, energyand musical atmosphere that sets it apart from the rest.
In our interpretation of the Merys Beach Watamu logo and corporate image, we embrace the essence of our distinctive environment by integrating Spotify as a fundamental element. As a testament to our commitment to providing an unparalleled music experience,Spotifyhas becomean integral part of our brand, symbolizing the perfect fusion of music,relaxation, cocktail service and food that defines the atmosphere of Merys Beach.
Whether relaxing under the sun, having cocktails on the shore or dancing under the stars, Merys Beach invites visitors to relax, which is why thecolourschosen are soft and only red stands out, the color of the place’s image from its opening from 2018.
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